Many foodies enjoy entering their own personal recipes in contests. Whether it's a chili contest, the best salsa and guacamole, or their proprietary brisket spice rub, some people find a lot of enjoyment and success in these local, regional, national, and international events.
Once they have collected a few trophies, it's only natural they start thinking about selling their product. There's a lot of work that goes into product development and bringing it to market, but perhaps no area is more important than developing your product packaging. Here's three tips for creating food packaging that will hit the mark.
Develop Your Brand Identity
Every company needs a name and a logo to go with that name. It needs to draw attention, and it needs to be memorable. Your brand identity should appeal to your target demographic as your packaging may be the first time they see your product. Before deciding on your logo, answer a few key questions first about your customers and the image you want to project first.
- Who are your prospective customers? Narrow the answer down. It's not enough just to say, "people who like salsa." What kind of people will like your salsa? Is your salsa super-hot and spicy, or is it more appealing to those who prefer mild salsa?
- Does your product have unique ingredients? Maybe your salsa doesn't contain any tomatoes, and instead, it is filled with fresh grilled tropical fruits and peppers that go perfectly with poultry, fish, and seafood.
- What is your business philosophy and personality? Make a list of the adjectives that describe both the characteristics that are important to you as well as describe your product. Perhaps "bold, innovative, and fresh" are the perfect words to evoke the feelings you want in a potential customer.
Develop Your Logo
Not everyone is a graphic designer, so if you don't have at least the basic skills, be sure to farm this job out. However, before doing so, at least have an idea of what you want to convey. The logo will be a visual representation of your business. Just like the Nike "swoosh" conveys action and is recognizable worldwide, your logo needs to do the same thing. The colors you choose and the font for your company name are equally important.
Choose Your Packaging Wisely
Most people want to see what they are buying, and this is especially true when it comes to food products. In addition to the aesthetics, however, the packaging must protect the food it contains. Clear plastic containers or glass jars may be best for your specific product. Seek out food packaging suppliers and let their package designers help you choose the best cost-effective packaging for your product.
For more information, reach out to companies like SPECIALTY CONTAINER INC.